Gathering this data will leave you with two major takeaways. Do they seem to be doing well or are they struggling?.What customer segment are they targeting?.What products and services do they offer?.How many members of staff do they have?.How many existing bike shops are there in the area?.In a second step, you'll then have to familiarise yourself with your competitors: rival bike shops in the area you'd like to set up your business. What is the average budget of a bike shop customer?. ![]()
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